Born and raised in Hickory, NC. Travelled east to UNC-Chapel Hill for my undergraduate studies in English & Comparative Literature, and dabbled in Education and Dramaturgy minors.

I returned home to Hickory where I have lived and worked for the past three years, first in library services and now as a marketing professional at the hospital I was born in.

Marketing Professional & Communicator

Resume

Marketing Coordinator

  • Post and monitor engagement and boosted advertisements on Facebook, Instagram and LinkedIn channels.

  • In the first three months of employment increased our Facebook reach by 25% and Instagram by 100%.

  • Responsible for managing and updating two websites as needed, using FoxFuel CMS.

  • Oversee physician referral line and Loyal Health database.

  • Increased data health of provider database from 56% to 100% in one month to improve patient experience and knowledge.

  • Design and create social media and print materials with Adobe Creative Suite, including Adobe Lightroom, Illustrator and Photoshop and Canva.

  • Write and edit news releases and blog posts for hospital, physician services and current events.

  • Take and edit photos of events and award ceremonies.

  • Direct, film, and edit videos for physician website profiles.

  • Order, organize, and inventory print and promotional materials.

  • Prepare materials and attend community events when needed.

Frye Regional Medical Center April 2022 - February 2024

Library Assistant

  • Provided excellent customer service in order to create an environment that led to positive user experiences.

  • Assisted patrons in bridging the digital divide by providing help with job searching, Internet searching, online database use, and accessing the library’s electronic collection.

  • Selected to provide individual learning sessions with patrons to teach them basic technological and digital skills on a range of devices and software.

  • Processed outgoing Interlibrary Loan requests from other libraries.

  • Assisted other sections/locations as needed.

Hickory Public Library
June 2021 - April 2022

Technical Editor

  • Read technical publications for accuracy and writing standards.

  • Ensured consistency throughout the technical publications in review.

  • Reviewed grammar, word usage, capitalization, word breaks, tone, and format.

  • Edited technical publications/courseware using standard proofreading mark-up symbols.

  • Assisted with authoring standards, guidelines, and other helpful training materials.

Lumenci August 2020 - June 2021

Social Media and Editorial Intern

  • Produced and published engaging, effective, and results-driven digital and social media content.

  • Collaborated with internal and external teams on digital and social content.

  • Stayed up to date on social media and video trends.

  • Maintained HerCampus - UNC brand and editorial standards.

  • Edited articles weekly using AP Style and Her Campus's specific stylebook.

Her Campus at Chapel Hill
August 2017 - May 2021

Skills

  • Social Media 

  • Microsoft Office Suite

  • Writing and Editing 

  • Content Creation

  • Canva

  • Adobe Illustrator

  • Adobe Photoshop

  • Web Design

  • Video Creation

  • AP Style

  • HTML & CSS

  • Search Engine Optimization

  • Data Management

  • Internal Communications

Marketing Manager

  • Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.

  • Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.

  • Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.

  • Support online reputation management program.

  • Foster community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management

  • Serve as media contact, spokesperson, and Facility Public Information Officer (PIO)

  • Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.

  • Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.

  • Manage annual department budget in partnership with corporate marketing team.

Frye Regional Medical Center February 2024 -